
Beckford - The face of the Argyleculture label
Last Thursday, was the grand opening of the new Argyleculture Men’s shop at Macy’s Herald Square. Russell Simmons, the media mogul and designer behind the men’s collection, was at the store in New York to kick-off his five city tour promoting the Argyleculture brand. During the event customers were able to meet and greet with Simmons, gets autographs and purchase clothing from the Fall 2010 collection. New York was the first stop on the five-city Macy’s tour Simmons is taking to promote the collection. Argyleculture’s Fall 2010 campaign will be unveiled on Monday, October 11, 2010, revealing Tyson Beckford as the face of the label. As the quintessential “urban graduate,” Beckford demonstrates how the collection reflects classic American style with the powerful influence of hip-hop.
So, what kind of man is Argyleculture designed for?
“Argyleculture is created for the “urban graduate” – the man over 25 who has “arrived” and is beginning to to fulfill their dreams both personally and professionally. Argyleculture infuses original detailing with buttoned-up styling of men’s professional attire, including suits, argyle vests, zip-up sweaters, plaid oxfords, polos, and denims of different washes.”

Argyleculture Fall 2010 - Images from www.globalgrind.com
Simmons is looking forward to connecting with fans and customers at Macy stores in the following cities:
Norfolk, Virginia - Military Circle: Friday October 15, 2010
Brooklyn New York - Green Acres: Saturday, October 23, 2010
Chicago, Illinois – River Oaks Center: Thursday, October 28, 2010
Detroit, Michigan- Northland Center: Friday, October 29, 2010
Atlanta, Georgia- Gallery at South Dekalb: Thursday, November 4, 2010
Here are some pictures from the New York City launch at Macy’s Herald Square that I attended:

I was interviewing Russell and taking a picture at the same time...always multi-tasking!

Russell Simmons & Ed Lover

America's Next Top Model winner - Jaslene

Simmons checking out his Argyleculture Men's Store at Macy's Herald Square
Fashionably Yours,
