Ibm Business Intelligence Tool Compared To Gartner Business Intelligence Tools – The term “business intelligence” (BI) dates back to 1958, when IBM researcher Hans Peter Luhn coined the term in an IBM Journal article.
However, it took until the 1980s for decision support systems (DSS) to become popular and for BI in the mid-1990s for software-enabled innovations in performance management, planning, reporting, querying, analysis, online analysis processes, integration began to emerge as an umbrella term to cover with operational systems, predictive analytics and related fields.
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The Gartner 2014 Magic Quadrant shows the key players in the BI market. Different players are differentiated on the basis of five competencies – ability to handle large volumes of data, ability to deal with data velocity, diversity (structured and unstructured), visualization capabilities and domain/vertical specific accelerators.
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Analytics Three distinct markets are emerging. First, there is the BI market which is actually going through quite a bit of change itself. It’s a more consolidated market than we’ve seen in the past and there’s a lot of work being done by Oracle, SAP, IBM and others to rebuild it for the next generation of BI. So it’s a growing market, lots of upgrades, replatforming, modernization demands, lots of customers who are finally realizing that tools (visualizations etc.) are ready to give them some of the capabilities they’ve historically had. taken care of
The second segment of the market is what is called advanced analytics. Here you need PhD level data scientists with backgrounds in machine learning, industry specific domain modeling, and various types of data science who can apply it in a very specific way to specific industry problems. It is the fastest growing segment of IT services. Also, there aren’t enough data scientists to go around.
A third segment of the market is analytics as a service. It’s about leveraging software-as-a-service platforms as opposed to on-premise. It is about a business model similar to Business Process Outsourcing (BPO). Customers buy business results; They don’t buy transactions and FTEs.
There are thousands of boutique consultants in the analytics market who specialize in specific industries or specific technologies. This includes all the major technology providers, all looking to advance their businesses and the capabilities they are bringing to market. And then there are vendors who are just bringing the full potential of data science skills to the market and they’re coming at it from a completely different angle of actually renting out the expertise of their data scientists to the market.
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The market is incredibly fragmented. We are in the early stages of growth in the market. Each of our customers is building this capability internally and they are looking for more services from vendors, because the opportunity to apply analytics is in every function whether it’s customer analytics, industrial Internet, e-commerce. The platform is growing. Analytics are embedded in literally every single business interaction.
Recently, to support a new generation of cost-cutting and growth initiatives, corporations combine real-time actionable insights (historical and predictive), and disparate spreadsheets and myriad systems (legacy, internal silos, customers). are investing heavily to get from Encounters, suppliers, partners, etc.).
Another way to look at BI is the type of questions being asked and answered. The simplest model developed by TDWI is shown here.
According to a report by Gartner, the software market for BI, analytics and corporate performance management grew 16.4% in 2011 to $12.2 billion in 2012 and $14.1 in 2013.
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Companies are investing in software platforms to answer 3 critical performance questions: How are we doing? Why? What should we do?
This category is expected to see strong growth as BI and analytics are ranked #1 priorities in corporate IT. Big Data – New growth is also coming from integrated appliances like Oracle Xadata, IBM Neteza, SAP HANA, EMC Greenplum. I also see explosive growth in industry specific analytics categories such as retail customer/predictive analytics.
Sales of BI platform software were at $7.79 billion. Gartner identified SAP revenue as $2.88 billion, up 19.5 percent from 2010). SAP is the market share leader in the BI, analytics, and PM software space. In second place is Oracle, with 2011 revenue of $1.9 billion, which has declined in market share with third-ranked SAS Institute ($1.54 billion in 2011 revenue). IBM posted $1.47 billion in software revenue and 12.1 percent of the market share in 2011 to come in fourth, and Microsoft totaled $1.05 billion in 2011 with a steady 8.7 percent of the market share.
IBM’s marketshare (via acquisition) is definitely growing as it accelerates its rapid-fire acquisition strategy to enter the market: Cognos, Netezza, SPSS, ILlog, CoreMetrics, Algorithmics, OpenPages, Clarity Systems, Emptoris. , for RetailTec. IBM also has other complementary assets like Watson, DB2 etc. They are building a strong capability around the value chain:
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. They see this as a $20Bln opportunity to manage the data, understand the data and then act on the data.
According to a Gartner report, the Big 5 vendors (SAP, Oracle, SAS, IBM and Microsoft) continue to dominate, owning 68 percent of the market share. In the BI platform and CPM suite segments, they have two-thirds of the market share, while in pure statistical and analytical applications, SAS dominates the market.
BI tools integration (visualization, ETL, reporting, datawarehouse) is underway in IT departments, while, at the same time, a new wave of light footprint data visualization tools and analytical applications is spreading across the line of business units. In-memory and mobile BI are two new categories that are growing rapidly. We have seen a lot of interest among customers for iPad based analytics (CxO Analytics).
Business users care less about who they buy from; They want ease-of-use, domain-specific functionality and speed-to-market. Business users don’t want long deployment cycles. Growing frustration with BI application performance, availability and latency is driving investment in purpose-built data appliances such as Oracle Exadata.
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Gartner analyst Dan Sommer commented that the growth reflects an “information-driven” approach. “”It’s clear that BI remains a technology at the center of information-driven initiatives in organizations,” he said. We expect rapid category growth in 2012, 2013 and 2014 as companies make more growth-oriented investments. And also catchup data and BI infrastructure investments as they come out of the deep recession of 2008-2009.
While Gartner’s estimate is for software only and does not include system integration, professional services and specialized software/hardware (big data [eg, Hadoop], BI equipment, solid state devices (SSD)).
It is also not clear whether Gartner is including new emerging areas such as social media analytics, analytics-as-a-service in its estimate. IDC says the analytics market is a 51B business as of 2016.
Also it is not clear if they are including industry specific analysis costs. For example in retail I see significant investment in areas such as markdown, customer and web analytics which are provided by specialist firms.
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A good example is Dunhamby in the UK which is used by many large retailers such as Tesco, Kroger, Macy’s for loyalty database management, price and markdown analysis, and data mining.
The numbers do not include the massive investment in petabytes of storage that is being driven by analytics. Large “cloud” or virtual storage models and storage tiering—the process of shifting stored assets according to their value—are being implemented everywhere to reduce costs and improve resource utilization.
We estimate that the BI, analytics and CPM market combined is close to $50 billion. This is becoming a growing category in the overall global technology marketplace estimated at $1.8 trillion (excluding telecom services).
According to Gartner’s report, “The global recession that swept the world had a major impact on the markets and paralyzed them for a while, especially in the first half of 2009. While overall IT spending during that period was negative, the BI market managed to grow by 4.2 percent in 2009.
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In 2010, the global recovery from various economic stimulus packages, general improvement in macroeconomics and new product releases contributed to increased spending. As a result, the growth rate of BI software in 2010 was 13.4 percent. As BI spending has outpaced overall IT budget growth for several years, it’s clear that BI remains a technology at the center of information-driven initiatives in organizations.
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BI is one of the fastest growing opportunities in the IT market. BI growth is being fueled by five factors:
1) Performance, availability and latency issues in existing BI solutions are driving growth in the data appliance category (eg, Oracle Exadata, EMC Greenplum, IBM Netezza etc.). Performance improvements come from offloading I/O intensive processing to a purpose-built appliance that uses caching and other techniques to dramatically improve the latency of apps like SAP BusinessObjects.
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2) Business demand for faster access to new insights. The push to take advantage of real-time insights is driving rapid investment and development, what-if planning tools and in-memory analytics capabilities. It has also fueled interest in predictive analytics to anticipate emerging demand, risks and opportunities. Mobile delivery, cloud computing (analytics-as-a-service) and big data will also be huge in the coming years. These are still emerging areas, far from widespread implementation.
3) Speed of upgrade
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